His work focuses on building meaningful and lasting digital and online relationships between brands and their audiences. He is passionate about the INTERNET, online culture and the ways we use technology to connect. He uses his unique background (trans, queer, mixed-race, polyamorous, bi-coastal, GLUTEN-FREE, cat-dad-but-has-a-cat-allergy, chronically online, WASIAN) to provide real-life insights that make CAMPAIGNS feel genuine, respectful, and relatable to diverse groups of people
He got his start in the industry at the queer community-building app LEX, growing their social media presence to over 150k followers and making the app a (gay) household name. You can see his work on queer brand pages like FOR THEM/AUTOSTRADDLE, OUTBOX, and TOMBOYX. His work spans many niches and industries, from BUILDING SUPPLY COMPANIES to CREATIVITY APPS, from ZUMBA to ZOCDOC.
His expertise is in COMMUNITY ENGAGEMENT, utilizing audience participation and relevancy to drive GROWTH. His work has a PROVEN TRACK RECORD of directly converting online engagement off-app to IRL PARTICIPATION and COMPANY GROWTH.
You can see his FULL BIO, ALL HIS WORK, or check out what he is working on OUTSIDE OF WORKING HOURS.
If you like what you see, Toula can be HIRED to CONSULT ON, STRATEGIZE, PRODUCE, MANAGE, TRACK, OR FULL PACKAGE (ALL 4). Just send him an EMAIL.