A few years ago I gave myself an assignment I would normally receive from a client: build out a brand. Rodeo got his world first, a Western alter ego with his own color palette, font pairing, and a running Instagram account that is half bit and half design exercise. When Pony came along she got the same treatment from the other end of the palette. It is a passion project more than anything, a place to keep making things for the fun of it, using my two children as inspiration.